Website drives awareness of event economy

Article image - Website drives awareness of event economy Deputy Lord Mayor Cr Declan Clausen and Cr Carol Duncan celebrate the What’s ON Newcastle website where live music and events are promoted under the ‘Locally Made and Played’ banner.

A new website capturing everything happening across Newcastle has been launched by City of Newcastle, New South Wales, to help locals and visitors make the most of the city’s entertainment options.


Inspired by popular ‘What’s On’ websites in Melbourne and Sydney, What’s ON Newcastle is now the official home of all events across the city, providing an easy to use one-stop-shop for locals and visitors with functionality to search for events according to category, date, accessibility, venue or geographic location.

Lord Mayor, Nuatali Nelmes, said the website was one of the priority initiatives under City of Newcastle’s Destination Management Plan to create a more vibrant city that supports the arts and cultural sectors. 

“City of Newcastle’s Events Strategy has seen Newcastle continue to grow jobs and expand our visitor economy during the last six years.

“From 2015-2019, Newcastle’s visitor economy moved ahead in leaps and bounds, with a 62 percent increase in domestic day-trippers and a 16 percent increase in international travellers, while the value of the tourism economy expanded significantly to be worth $1.127 billion in the 12 months to March 2019.”

Deputy Lord Mayor Councillor Declan Clausen, who is the Chair of City of Newcastle’s Strategy and Innovation Advisory Committee, said the events economy was an important local job creator.

“Ongoing investment in events and tourism is integral to building a thriving, diverse and robust economy, which is why we set out to develop a comprehensive Destination Management Plan, along with an updated Events Strategy.

“These strategic measures are designed to raise awareness of Newcastle and showcase the city’s unique strengths by attracting and developing signature events, as well as growing the business and conferencing events sector.”