Kicking goals in digital communication

The City of Unley’s community magazine Unley Life, will be made available to download free on a range of mobile devices.

Unley Life magazine will be the second publication the City of Unley provides digitally.

Council launched the Find Your Everything – FYE eMagazine in May this year, a retail publication that highlights shopping, services and dining in Unley.

The publication already has over 500 subscribers.

City of Unley Manager of Marketing and Customer Service, Annabel Shinkfield, says the move was driven by a desire to provide an exciting communication option to residents that builds on the City’s reputation as a forward-thinking, innovative community leader.

“Informative and relevant, Unley Life magazine is a valuable guide for new and long-time residents, as well as businesses and visitors to the area.

“Each issue is packed with information about what’s happening across the City, and includes information about Council’s plans, programs and activities.

“The latest addition to our digital suite will deliver what our customers want, more relevant and richer digital content, available on a range of mobile devices including iPads, tablets and smart phones.”

The eMagazine can now provide more information to its readers through video, social media, web links and additional editorial.

“This new communication channel embraces a wider audience and capitalises on the trend toward consumption of information on mobile devices.

“It is a cost-effective way of showcasing content and provides interactive communication.”

Both Unley Life and FYE digital magazines are available to download for free for iPads and iPhones from the Apple store and for Android devices from Google Play.