New image for Geraldton-Greenough

The City of Geraldton-Greenough in the Mid West region of Western Australia has undertaken a marketing and communications review to ensure high quality communication and information sharing with all stakeholders.

The review has resulted in the creation of the City of Geraldton-Greenough Marketing Communications Plan.

The City of Geraldton-Greenough came into existence in 2007 following the amalgamation of the former City of Geraldton and Shire of Greenough.

Geraldton-Greenough CEO, Tony Brun, said the Marketing Communications Plan was needed after a year of the new organisation having been formed.

“The City of Geraldton-Greenough has a new focus and vision and it is vital that we have the tools and processes in place to share this with the whole community,” he said. “A key area we are planning to improve on is how we provide customer service. Our aim is to create a customer first culture within the City.

“Some of the strategies we have outlined in the plan to achieve this include a series of roundtable discussions with customers, a review of front desk processes and operations, and the creation of new ways to give feedback on City services.”

Tony Brun said the Marketing Communications Plan also outlines a number of strategies to engage and communicate with the community and stakeholders.

“Some of these include the creation of an annual residents pack, an external e-newsletter for key target audiences and the review and creation of a new website,” he said.

“One of the areas that we have focused on is a review of the City’s branding and logos. We aimed to ensure that the branding of all of our business units, such as the Aquarena, Airport and Queens Park Theatre, reflects that they are a valuable part of the City of Geraldton-Greenough.

“As with any business, a recognisable brand is important to help get messages across and to raise community awareness of the huge range and quality of services provided by the City.”

The Marketing Communications Plan also recommends a revised crest, which is based on the design for the Mayoral Chain.

The design is strongly influenced by the existing crest and incorporates the four elements of a leaning tree, wind sails, a locomotive wheel and the port.

To view the plan visit www.cgg.wa.gov.au

For further information contact Tony Brun on (08) 9956 6600.