Meet Albany’s Sustainable Heroes

Article image - Meet Albany’s Sustainable Heroes Sustainable Heroes follows off the back of the City of Albany’s Your City campaign, the basis of which has been used by local councils across Australia and WALGA in their Your Everyday campaign.

City of Albany, Western Australia, has a fount of Sustainable Heroes, ordinary people making small changes for a big impact on the future. 


From pulling weeds and dyeing clothes with avocado skins, to recycling batteries and cleaning up the beaches, there are passionate people doing their best in Albany’s war on waste and pollution.

Now they are celebrated in a series of videos, as they go about making a difference in their homes, recreation spaces, schools and workplaces.

Proudly presented by the City of Albany and Cleanaway, the videos educate and inspire residents to help make Albany cleaner and greener as the Sustainable Heroes share tips and tricks to adopt more environmentally friendly habits.

Since the launch of the campaign, the first four videos have reached 40,000 people, with one video racking up a huge 6500 views.

Waste Sustainability Officer, Julie Passmore, said everyone could be a Sustainable Hero.

“We know that more than 90 percent of Albany residents want to reduce the amount of waste going into landfill, and there are many other things we can also do to reduce our footprint on the environment. 

“The Sustainable Heroes videos show that making a difference can be fun, simple and something we can all do.”