Women smash the stereotypes
Women in Moorabool Shire, Victoria, were encouraged to try new ways to get active as part of VicHealth’s inaugural This Girl Can Week in March.
Aiming to encourage more women to give physical activity a go, or return to exercise after a break, the campaign featured everyday Victorian women instead of professional athletes or airbrushed Instagram models and was about empowering women to feel comfortable in their bodies and in public spaces – regardless of their ability, how they look or how sweaty they get.
Mayor, Paul Tatchell, said This Girl Can – Victoria had real success in building a supportive community of women who encourage each other to get out there and get active.
“Our Council is proud to work with VicHealth during This Girl Can Week to encourage local women and girls to smash the stereotypes holding them back from getting active and having a go.
The week included a range of come and try activities to help women take that first and often daunting step to being active.
VicHealth CEO, Jerril Rechter, said This Girl Can Week was about empowering everyday women to get active in their local community without feeling judged.
“We want all women – no matter how sweaty they get, how red their face is or how good they are – to feel comfortable about getting out there and giving physical activity a go. That’s what This Girl Can – Victoria is all about.