West is best for tourism

Article image - West is best for tourism Councils combine with a website enticing tourists to visit ‘where the sun sets on the sea’.

Four of Adelaide’s metropolitan councils are helping boost the local economy by working together to increase visitors to the city’s western region.

Adelaidebeaches.com.au is a new tourism initiative that will help raise the appeal of Western Adelaide and the online presence of businesses within the region.

An initiative of the Cities of Charles Sturt, Holdfast Bay, West Torrens and Port Adelaide Enfield, Adelaide Beaches not only shines a spotlight on the beautiful coastline along the St Vincent Gulf, but provides a one stop shop for people looking for something to do in the western part of Adelaide.

Executive Director of Marketing South Australia Tourism Council, Brent Hill, said, “The collaboration of the Western Councils of Adelaide to deliver a co-branded website and proposition of ‘Adelaide Beaches’ is a fantastic initiative that can help continue to grow the awareness and interest of our amazing coastline.

“Tourism provides many benefits contributing strongly to South Australia’s economy.

“For the Western Adelaide region, visitor economy employs around 10,000 people and supports more than 4,500 businesses.

“We want to ensure that this sector continues to grow so the introduction of a western region specific website is a logical step.”
Adelaidebeaches.com.au is one project of a larger overall plan developed by the four councils that identifies areas and issues on which the councils can collaborate to grow jobs and support local businesses.